"The first Independent Financial Adviser (IFA) firm in Swindon, Wiltshire to be awarded Chartered Financial Planner status."

We subscribe to the Chartered Insurance Institute (CII) Code of Ethics. Please follow the link for more information www.cii.co.uk.

The guidance and/ or advice contained in this website is subject to UK regulatory regime and is therefore restricted to individuals based in the UK.

Who are we?

We are Independent Financial Advisers (IFA) based in Swindon, Wiltshire. We were the first IFA firm in Swindon to be awarded the prestigious Chartered Financial Planner designation which is the highest recognition of our commitment to professionalism.

As Independent Financial Advisors you have the comfort of knowing that we are not tied to a single provider or to a small group of providers. This allows us to recommend solutions that are best placed to achieve your financial goals.

What do we do?

The advisers at Rational Finance Ltd provide a high quality, professional, financial planning service for individuals and small companies. We will create a financial plan (or plans) based on your existing circumstances and your personal goals, and help you to implement the plan. As well as recommending a course of action we will normally include alternatives with their advantages and disadvantages to enable you make a rational decision on how you want to proceed.

In creating your financial plan we will consider some or all of the following: Pensions and Retirement Income; Investments for Capital Growth and Income; Inheritance Tax, Financing Long term Care or provision of Care Home Fees; Life Assurance; Mortgage including Equity Release, Critical Illness cover; Income Protection, Tax Efficiency.

When the plan is implemented you will be offered an ongoing service based on an agreed program of reviews to help ensure that your plan remains on track and relevant to any changes in your circumstances.

How are we Paid?

You will probably want to know who you are dealing with and be confident that we are up to the job before making any commitments. Therefore Rational Finance will cover the cost of our initial meeting or discussion.

Before we proceed further and before you make any financial commitment we will agree the scope of any future work and the level of our remuneration. For all investment business we offer you the option of paying our fees directly or by deductions from the product if you ask us to help you to implement your plan. It’s your choice. For insurance business we are normally paid a commission by the product provider.

Rational Finance Ltd is authorised and regulated by the Financial Conduct Authority under reference 470362.
Registered Office: 137 Goddard Avenue, Swindon, Wiltshire, SN1 4HX. Company Registration Number: 6283642.